Everything About Digital Marketing : Types, Strategies, Advantages, Challenges

November 13, 2022  Naman Mudgal  5 minutes read

What Is Digital Marketing

Digital Marketing refers to marketing that uses the internet and online technologies to reach out to targeted customers. Digital marketing can help individuals and businesses to reach out a larger audience who can buy your services and products. This type of marketing makes use of social media, online websites, search engine optimization, SMM, affiliate marketing, etc.

With correct digital marketing strategies, you can attract customers from all over the world. Digital marketing is a way for companies to understand customer behavior in a better way which in the end leads to greater revenue and profits.

Digital Marketing Channels

Unlike traditional marketing techniques which make use of television, Radio, and Newspapers, digital marketing has evolved to reach out wider audience.  There are seven best techniques that most companies use to boost their marketing efforts. All these channels can be used all together for marketing, depending on the budget and efforts they want to put in.

Website Marketing

Website marketing is one of the core channels of digital marketing. It represents your brand, products, and services that are offered. The main aim of website marketing is to drive traffic to your website, attracting relevant customers. Getting more traffic is directly proportional to more sales. Techniques like Search Engine Optimization(SEO) help websites rank high which then attracts a greater audience. Website Marketing is the primary channel that is required to showcase everything that you are offering to your customers and then promote it to get more sales.

1. Pay-Per-Click (PPC) Advertising

PPC is a marketing type where you buy your website visits. Advertisers only pay if their ad is clicked on. Your ads can be placed on other websites where interested audiences can click on the ads and check out the products you are offering. Some Advantages of PPC include getting instant traffic to your website, more brand visibility, leads to higher conversion rates.

You can also have ads on google search, based on the keyword searched by the user relevant ads are shown by google.

2. Content Marketing

The process of publishing material relevant to your customers in order to attract them and get higher conversions is known as content marketing. As an example blogging is one of the best ways where on a content page you can post about your products, and have google Ads to generate passive income. With the published content using social media marketing to get more traffic.

3. Email Marketing

Email Marketing is one of the most powerful digital marketing techniques, that uses email to communicate with potential customers. Your customers are always aware of new products and services offered. It helps in building relationships with your customers and keeping them engaged, with high conversion rates. Many digital marketers keep building email lists of their potential customers who are interested in their brand and can buy products.

Make use of email marketing tools to schedule emails for your customers at a specific time, get analytics on open rates, click-through rates, unsubscribe rates, build a contact list, and more.

4. Social Media Marketing

Social Media Marketing leverages the power of social media networks to reach your target marketing goals. It drives traffic from social media, making people aware of your brand and the services offered. The five best social marketing platforms are as follows :  

  • Facebook
  • Twitter
  • Instagram
  • Youtube
  • LinkedIn

Maintain your profiles on these platforms, and post stories, pictures, and videos that represent your brand. Build a reputation by engaging with people, responding to comments, likes, etc.

5. Affiliate Marketing

Affiliate marketing is an advertising model which makes use of third-party publishers for generating traffic and getting more conversions for the services, and products offered by the company. As a third-party publisher whenever someone clicks on your affiliate link people get redirected to the product page and if the customer makes a purchase then based on the product some commission is provided to the affiliates.  The company gets benefited from the low-cost marketing and creative efforts of the affiliates.

Advantages of Digital Marketing

The main advantage of digital marketing is that it can reach out to a wider and more targeted audience in a cost-effective way. Other advantages are as follows :

  • Global Presence: With your website, you are available globally, and audiences from all over the globe can be targeted based on your niche.
  • Lower Cost: Digital marketing allows smaller companies to compete with larger companies with cost-effective solutions. There are a lot of strategies like SEO, SMM, etc. which if used properly can result in very cost-effective marketing with higher conversions.
  • Easy to Understand: It’s easy to learn digital marketing and get started with it, but it can go more complex based on your marketing goals. It’s all about finding the right strategies that work for your business.
  • Cost-Effective Targeting: Digital marketing allows you to extract audience data which tells helps you to understand your target audience. Options for targeting are many like through keywords for SEO and demographic information on social media.
  • Content Types: There is a wider range of content types that you can choose from to promote your brand. Use your content on multiple types to reach out quickly.

Here are some of the content types :

  1. Blogs
  2. Social Media Posts
  3. Ebooks
  4. Emails
  5. Webinars

Challenges In Digital Marketing

Reaching the right audience at the right time with relevant content is still the major challenge faced by businesses.

Here are some of the biggest challenges :

  1. Generation Leads
  2. Target Audience
  3. Creating content that people want to see
  4. Maintaining brand consistency
  5. Cost Effective Strategies
  6. Budgeting for different strategies
  7. Global competition, getting negative feedback

How Can I Become a Digital Marketer?

Digital marketing requires strong writing skills to showcase what the product is all about, its features, and what problem it is solving for customers. Data analytics knowledge plays a vital role in understanding how well the marketing campaigns are performing and how they can be improved.

A degree is needed related to marketing, and communication for most of the digital marketing positions but you can take courses online to learn digital marketing. It’s all about experimenting with multiple strategies and finding out what exactly works for you as a business or an individual.